It doesn’t matter, but companies can still get something out of it. For instance, if you’re trying to look more credible, you could share and pin your oped, quote or brand mention from TC on social media. This might fool someone who’s just glancing at your profile to figure out if a company is legit. No clicks involved and all it takes is for the person not to know how much TC has gone downhill.

Having your brand linked to (or even just mentioned) on sites like TC is also something seo spammers swear by too.