Why an SD card? It may be more bulky to mail a flash drive, but at least it wouldn't get lost inside an envelope...
From the post he links in the first sentence, about "how [he] decided to [...] mail SD cards to [his] customers"
When I bought a PowerMac 30 years ago it came with a manual. It assumed zero computer operating knowledge. That the mouse had to be slid across a mouse pad, and not pressed against the screen.