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> substitute yet another definition

I'm not entirely surprised they got this "wrong" given that the question was, "What should we call it?" Naming things (correctly, "future-proof"-ly) is hard.

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It's also not as if smart lamps have brains, as if "we use cookies" is about cookies (it's about agreeing to 178 privacy policies using localStorage and canvas fingerprinting unapologetically), as if cloud computing runs in the sky (ironically, in said clouds, you often can't use those services properly), as if a home button have something to do with your house, and so on and so forth. But, surprise: private navigation mode doesn't give you a free VPN or joins you to an onion routing dark web or something! Why would any consumer expects a computer term to be literally what it says, rather than being like the real-world thing they're named after

Naming things may be hard, but in addition, this isn't even a bad name. The popular colloquial name at the time (porn hiding button, or maybe that was only because I was a student when it was introduced) could hardly be seriously used, of course it is called something related to not leaving traces on the computer you're using

No, no, no!

Private browsing was so your gf wouldn’t find out about the engagement rings you were looking at!

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