Tbh as a consumer I'd rather a company not just give self-appraisals of security in the form of overt marketing lines but let pen tests, post-mortem analyses and such speak to their robustness/lessons they've learned. Marketing is virtually always that security is top notch regardless of realities so it's hard not to be skeptical of ordinary spiels.

It's like third-party VPN services. It's all well and good to market security but when they get breached/raided/etc and it turns out they don't hold up to the claims then it just increases one's cynicism. At least those like Mullvad from everything I've seen match their statements (no affiliation, nor do I even use it, just useful for this example).

Ed Catmull of Pixar once brought up in a talk, referring to cliched lines like "Story is the most important thing" despite various productions' output being mediocre in that regard, that once an important idea can be encapsulated into a concise statement that the statement per se can be used without fear of changing behavior. Could be said for a lot of marketing.