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It's been said before but this; "7. At the first hand, release the app for yourself and your friends. If they don’t use and don't like your app, it is hardly that everybody else will."

Hugely important! Congrats guys and thanks for a useful write up

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This point is just not true..Buyers don't have to like you app first before they buy it. They just have to think that they will like it. In truth , most apps only get used a few times by most buyers

For clarity, are you saying friend test before releasing to the app store or before advertising?

I'm saying that you need to go beyond dogfooding - it's all well and god if you like the app, as you have a market of one at least :)

But you really need to get your app out to non tech friends as soon as it's workable and get their feedback. If they don't like it or get it, it's unlikely customers who don't know you will.

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