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Honestly I don't understand how they got customers in the first place, the idea is so bad for a start that it really shows people are knowlingly buying stuff with the sole purpose of producing e-waste.

I don't understand the pleasure they get from this.

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What's so bad about the idea? I like the idea, this is not well executed but I am looking forward Apple making something like it - maybe by just improving the WatchOS.

That is the thing, it is only really interesting if it is software incorporated into an existing wearable or a smartphone.

It's interesting if it replaces a wearable or smartphone, too.

Well from the very start you knew it wouldn't.

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