Question, does it strip metadata? Because ideally that's what I'd expect from a "privacy-friendly" tool.
I let it "convert" one mp4 file into another, and it's taking a while, which makes me think it's doing a full re-encode. It might be worth adding logic to merely remux i.e. "-vcodec copy" where possible, as an optimisation.
Consider adding HEIC/HEIF image support, as well as JXL. Slightly less common, but all the more reason why someone would want to convert.