Phil Zimmerman's post-PGP Silent Circle: Privacy for $20
news.cnet.com
news.cnet.com
I'll assume that this will be a lot easier to use than the earlier programs, and I'll also grant that smartphones are a much bigger market than VOIP software for desktops.
I want to see Zimmermann's product to succeed, and I'd love to see all phone calls have unbreakable end-to-end encryption by default.
However, as the article points out, it is difficult to persuade consumers to spend their own money on privacy.
The only way I can see consumers starting to care is if we get a massive wikileaks-style dump of millions of private phone calls that some malware or government has intercepted and recorded.
I hope they support multiple providers (including setting it up yourself) for Circle -> PSTN/SIP/etc., to avoid this problem. (I know Jon Callas, I guess I should ask him)
They could probably charge $500/mo for 10 users for secure email/voice/sms/etc. for groups, vs. $20/mo for individuals, if there was zero security exposure to the central servers for the groups, and if the groups could locally connect to their own/existing infrastructure. Add some trivial Mobile Device Management (MDM) functionality (forcing passcodes, remote wipe, etc. -- trivial stuff, not the huge monstrosity of corporate MDM products).
Basically, BES + VoIP for non-dead (iOS+Android, vs. BB) platforms.
An interesting example. "See, government? There's an upside for you in citizens having encryption tools."
Don't be tedious. Even if the US didn't start wars there are a whole lot of guys deployed overseas who don't go to war. Peacekeeping missions, humanitarian aid, operations other than war, etc.
It's extremely difficult to sell "nice to have".
Having said that I do agree that this service won't sell to a wide audience.
Phone calls being massively scanned by a national security organization are an invisible threat. Consumers don't worry about it.
But consumers will pay for anti-virus software because it's in their face.
Another great example is personal shredders. I remember a skit, perhaps it was on Saturday Night Live, where the kids had to throw dad's incriminating papers into the "family shredder", portrayed as a ridiculous appliance for a family to own.
In the years since we started to hear a lot about identity theft, and then Fellowes created a billion dollar market for personal shredders. Is a personal shredder a "must have"? No way. The risk is very low, and there are so many better ways for thieves to get ID info in bulk. But ID theft is highly visible; you hear about constantly.
While I agree that it is hard sell for the consumer market, if it should somehow became highly visible (like a wikileaks dump of millions of recorded calls as another person suggested here), then sales could fly out the door.
And on top of all these technical limitation imposed by Apple, will this service only work if both parties (you and the recipient) have this software installed? This will prevent widespread adoption.
And yes, it can only work if both parties have the app installed. Otherwise, someone along the way (at the tower (your mobile provider) or in the OS (Apple)) will have to decrypt the data for you and that sorta defeats the purpose.
> If only one person has the app, the connection will be scrambled only to Silent Circle's servers, which could still be valuable for overseas users worried less about the FBI and more about their own government eavesdroppers.
"I’m not going to apologize for the cost," Zimmermann told
CNET, adding that the final price has not been set. "This is
not Facebook. Our customers are customers. They’re not
products. They’re not part of the inventory."
I need to pull this out every time some wanker is whinging on about how awful free, ad supported services are for doing their best to target ads and make more money.