Influencers are changing the travel industry

outsideonline.com

3 points·RajuVarghese··3 comments

Travel companies, places and influencers are changing the economics of travel. Here is an mutually beneficial system that is forming due to the need to travel somewhere with people "you know". Covid has changed the social life of (particularly) young people: they are lonlier than previous generations. Instagram provides a means to fix that. The travel industry and cities are making use of that with the aid of influencers.

Personally I would never use any influencers products. In fact I would not even bother to watch or read anything they promote.

After all, Influencers are just paid advertisers with a catchy name and not unlike those dodgy bot driven reviews on amazon and other sites. Fake bullshit.

They do have some influence over the easily influenced, the brainless doom scrollers and those unwilling to do their own research.

It is inevitable that they alone would get drawn into the fantasy world of influencers.

As far as holidays are concerned I just ask the family where they want to go and book it.

I would not use any influencer product either. But as an observer of the world around me I am intrigued. When I first heard the word influencer I thought that this is something that will never fly. But over the years I see how they have been "adding to the economy". Some of the things in the article made my jaw drop. Like, Bend OR spends over 100K on influencers and gets millions back as a result. And that is Bend, OR which is not a well-known destination!

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