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The "fresh" section in supermarkets is indeed in quotes because often it is not fresh [0] and it is not real sourdough [1].

They certainly give the impression that it is though!

[0]: https://www.theguardian.com/business/article/2024/jun/11/fou...

[1]: https://www.sustainweb.org/news/dec23-lidl-sourdough-sourfau...

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It's certainly not real sourdough, but where it has been given time to rise more naturally it will often say so, and that implies it is not a product of the chorleywood process. Could be wrong though!

But yes, I'm not surprised the supermarkets skirt as close as they can to the law and mislabel with wanton abandon.

Best stick to independent bakers where possible.

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