Amusing conspiracy theory:

1. Quietly compromise enterprise IT vendor X.

2. Sockpuppet post on /r/wallstreetbets, suggesting shorting X, for any reason (doesn't matter why).

3. Place big bet against X's stock.

4. Use your compromise of X to accelerate a big public failure by X.

5. Profit, and the WSB post by your sockpuppet is your plausible reason for shorting X, and you're only one of a crowd who did so.

6. Bonus: sockpuppet account becomes WSB folk hero, as others also profit from tip, which is political capital you can spend later.