You want inspiration for some strange table layouts? There are gazillion ready made; some graph? TiKz/PGF have gazillions of ready made examples... Want a programming language in the middle? Python, Lua etc can be embedded straight away.
So far I've seen few tentative to "replace or hide LaTeX", from the old DocBook to ConTeXt, no one succeed simply because of all the LaTeX already made and easy to import. Having alternatives, especially seen the actual "fragmented" development is nice, but honestly I doubt it can take off. Proprietary products are fast to wane in popularity if a serious competitor pops up because the users does not own them, FLOSS are much calmer since anyone can grab a piece and integrate ideas of someone else without the need to switch.