There were still no real consequences. At least today, that crew has a several month long waiting list and will just shrug and walk over to the next job. You really need to get OSHA involved and for it to start costing companies money.
In this example it isnt about the company.
The company is responsible for workers that are improperly trained or out of control. If the supervisor can't enforce workplace safety rules, then the supervisor isn't doing his job, and if the company does not have process in place ensuring the supervisor is doing his job, then the company needs to be fined, too.
I can't believe we have this attitude of throwing up our hands and saying "Aww shucks, ya just can't convince those darn individual machismo men to do their job right. What can ya do?"