But it would make no sense for Wiz to do that, as they don’t have any “secret sauce” as it comes to endpoint security. They haven’t solved the problems that took Crowdstrike down.
It is not in their wheelhouse. It would be a waste of money and time.
Could they? Sure. Should they? Definitely not. It’s a commoditized space at this point, unless they have some new ideas which, if they did, they’d have already begun discussing.
Carbon Black did well because it turned endpoint security on its head. Not because it was a “better AV”
My $.02
I agree - them being at the top of the market implies exactly nothing about whether their product is any good or has any special moat or differentiator.
All I am saying is to beat them, you’d need something new. “The same as Crowdstrike but we use 2-stage recoverable updates” is fine, but not enough of a compelling pitch to swap vendors en masse. Not even now.
And given that it’s a pretty commoditized space (to which I think you’d agree, at least for “classic” tools), it may not be worth beating if you don’t have anything new.
Adding a runtime security and EDR offering is not going to get them to a $23B valuation.
I agree Crowdstrike sucks. I’ve been beating that drum for the better part of a decade.
Building a “new crowdstrike” by a different name won’t win.
I just mean that if you want to own the market, you will not be able to do that unless you provide something fresh, and it will be a race to the bottom otherwise, in the long run. The same as dynamic web app scanning is today.
At Wiz's valuation, if they were to enter that space, they couldn't be 'just another player.' They'd have to own the space. And I don't think they can do that purely through marketing, as others are already much more entrenched.