Behavioral Targeting for better UX and increased conversions

"...[customized and unique user experience] builds the visitor’s trust and helps you gain better traction."

Ditto this. If you're not focused on personal experiences, it is hard to (1) build or sell a product that people actually want and more importantly (2) engage in meaningful relationships with customers.

I'd love to see more digging in on #2 (relationships) in particular. We came from the relationship-angle, and only recently started leveraging that with more powerful targeting (http://www.olark.com/targeting).

In my opinion, a meaningful two-way customer relationship still trumps a simple "deal popup". However, targeting is a great tool for focusing our attention and cultivating those relationships :)

Do you have any study showing targeting helps in increasing the conversions?

Why is this free? I'd love to use it, but am worried about the seemingly lack of a sustainable business model (read: if a free service is shutdown, the people using it are boned).

Love the idea, though.

We are currently in beta and want to gain traction before starting paid plans. We have been accepted to Startup Chile and paid plans will be available once we put a payment gateway in place.