I prefer not to click anymore and instead ask AI to summarize a URL for me. The Brave Browser Leo AI is great for this.
But in the future I see native ads, where they inject a string as part of the LLM's output.
While there may be some holdouts, Wall Street is already questioning the payback and as some big players are over promising on things that they will most likely never be able to deliver on, investors will start to pressure for any revenue stream.
As even subscription services breach the trust of their users, there is little leverage to hold that model today and deflect activest investors etc...