I love the tech but these things are going to be obnoxious as hell. I hope it supercharges the movement to ban advertisements from public places, which has already been done successfully in Sao Paulo and several other major cities [1]. The 99% Invisible episode on it is worth a listen [2].
[1]: https://www.theguardian.com/cities/2015/aug/11/can-cities-ki...
[2]: https://99percentinvisible.org/article/clean-city-law-secret...