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The article mentions touchscreen huds for heavy machinery and cars, this feels like a real value proposition and not a gimmick. Also, why not have them in your home? In your bathroom mirror, everywhere?

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For the bathroom mirror there are already DIY designs called "magic mirrors" using half reflective mirrors in front of a tv screen, which are immensely more cost effective than transparent screens.

Would you pay a lot for that though? You might buy that stuff if it basically costs nothing. This is being pitched as a very premium expensive thing instead. Not surprising because it probably is going to cost a lot to build the factories that produce those things.

My bathroom mirror probably cost something like 10$; I honestly don't care about seeing anything else in it than myself. That's why I have it.

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