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I disagree with elements of this article, but enjoyed reading it. True creatives do not subvert norms consciously or with an acute awareness as part of this article suggests, I agree they need to be exposed to the norms to generate their own interpretation, but I don’t believe that true creativity is a conscious exercise.

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Completely agree -- but isn't internalization of their art (i.e. memorization) needed to achieve this subconscious creativity?

That's the point I'm trying to make at least -- that unintentional creativity stems from learning, which at it's core is memorization

Well said - what's funny is that many creative ideas (from an outside perspective) are often very simple connections of two existing ideas for the person that actually did something creative! It's just that other people don't have the same context/knowledge as the creator, so an idea can seem extremely original to them

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