GPT-4 was released 16+ months ago. In that time OpenAI made a cheaper model (which it teased extensively and the media was sure was GPT-5) and its competitors caught up but have not yet exceeded them. OpenAI's now saying that GPT-5 is in progress, but we don't know what it looks like yet and they're not making any promises.
What I'm seeing right now suggests that we're in the optimization stage of the tech as it is currently architected. I expect it to get cheaper and to be used more widely, but barring another breakthrough on the same order as transformers I don't expect it to see the kind of substantial gains in abilities we've hitherto been seeing. If I'm right, OpenAI will quickly be just one of many dealers in commodity tech.