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BYJU was a fucking scam from the get go . It preyed upon the insecurities of the Indian parent.

Paytm : maybe UPI becoming a standard in Indian banking has something to do with it. UPI is a good thing.

Paytm: Here the issue was that they were not meeting RBI (Reserve Bank of India) compliance for their banking license. So RBI revoked their banking license which prohibits them to process UPI transactions by themselves. So this causes a massive exodus of UPI users from PayTM app. Later PayTM partnered with some other bank and resumed those services again.

Byju's was perplexing as almost every customer of theirs and the target customers knew what Byju's was doing except those in the board, the VC analysts and LPs.

Most Indian kids who could possibly buy Byju's products, could already afford 1 - 1 tuition. That is after a full day's school work, which in itself is a lot given the sheer gruelling regimen the kids go through- Having to work through class work, home work, unit and term tests.

Many schools also offer integrated JEE curriculum and testing.

It was a scam from the very beginning. Its like selling videos of tourist spots to people who can actually go to those places and see it themselves.

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