Hacker News Reader

How does this explain the phenomena of e.g. Repeat Mercedes-Benz buyers, even when other automakers offer the same luxury features at a lower price point (such ad Audi, BMW, etc...) ?

View on HN

Most of Indian consumers (or consumers anywhere) aren't Mercedes customers. The luxury market is notoriously price insensitive.

The same applies for Toyota customers in India, or so I've heard, viz. Nissan, Hyundai, etc...

There’s a big difference in customer psychology when you’re dealing with a luxury good vs tech products.

Reply on news.ycombinator.com