I would assume here that they are only considering assemblies/molecules found in nature. But in that case, the idea of an automated process trying combinations of components to see if they spontaneously form something complex, seeing that as life, seems unusual. It would be simple to choose components that would form arbitrarily complex assemblies if choosing specific components rather than choosing randomly. You could even make the formed assemblies rather surprisingly dependent upon the full vector of component concentrations as input, in addition to just the possible reaction pathways. I think very few people would consider such systems to be alive.
I would speculate that it might be better to see 'life' as a somewhat arbitrary, culturally-defined concept, without some clear, fundamental, hard line between what is 'alive' and what is not.
I realize that Cronin's work is somewhat controversial, to say the least, and I'm not familiar enough with the controversies, or his work, to discuss it in depth.