After reading the article I still am not sure exactly why Apple sets the screens at some specific angle at store opening. To entice people to touch them doesn't quite sound right since the angles will all be adjusted rather quickly. And do reps keep re-setting them throughout the day? The author doesn't say. The author also fails to mention one major reason why shoppers feel compelled to touch Apple products and develop a like for them while at the Apple store: Apple makes very touchable and likable products!