>In particular, in the book skilled hackers are able to discern meaning from what otherwise looks like binary noise just by looking at it.
Erm, that's not really what the image is a reference too. The noise is what the titular "snow crash" looks like when you use a particular digital "drug" (well not exactly a drug, but, spoilers you know). I don't recall anything about hackers being able to read binary code by looking at bitmaps, and I'm pretty sure that statement is contradicted by Hiro's skepticism that the binary code in the Snow Crash drug could actually have any effect on a human brain simply by entering the visual cortex.
The book takes it to the point that binary images, static to non-hackers, to hackers contains meaning (though not consciously), permitting the information contained (subconcious memes/instructions) to be spread via images, rewriting their minds. The images to everyone else look like static or the "snow crash".
The whole thing lacks seriousness. A character named Hiro Protagonist is the protaganist of the adventure. It's filled with action/pulp goodness, not a serious treatise on the capabilities of interstellar memes and the effect of language on the human mind. Some magical incantation in a language no one in the present has ever heard, but that is apparently genetically programmed into our minds, permits anyone to be controlled by commands in the language. If that's allowed, why not let static convey it as well? And the language/commands returned in the form of signals from space?