Except in the context of your jam example open source has always meant free software and has never meant non-free licenses. Hence the term source available.
And now "fair source" are you kidding me? "Business friendly" yeah have fun. It's your software and your license. But you don't get to unilaterally redefine what we understand to be open source just because you're butt hurt you got called out on your misuse of the term.