At worst, Google has a few persistent problems. 1) It creates dossiers on people so it can show more relevant ads. This is not good but it is also not a reason to hate Google. 2) It tends to be somewhat dysfunctional. Examples include recent declines in search quality, and the refusal continue to invest in business which are not instant successes (the exception to this rule is Google Cloud). 3) It is very hard to get any customer support. The solution here is to go to a company which has more accessible customer support if you do not like Google's approach.
I have not seen any reason to hate, or even dismiss Google. Google has created a lot of good products. We would not have modern search without Google. Hating Google seems like an unhelpful extreme behavior. Ars Technica should not publish articles like this.