Far right is authoritarian. One of its most basic tenants is to tell how others should live and interact. It's not about liberty in general, just for a privileged group to enjoy a liberty beyond the reasonable, that include companies.

One of the things we hear the us conservatives, not even far right yet is to boycott brands because of inclusive ads for example. It's in their righ, but shows that the ideology is not about freedom of expression but control of speech and action.