It's not just about having alternative options, or "hating that people enjoy Apple" about doing things an effective and efficient way. Being efficient is something we all care about because we're all on the same planet. Being locked into a certain vendor's way of doing things is a Bad Thing™, and definitely not efficient. We already learned this with Microsoft... I guess everyone has to learn the hard way that not caring about your tools, paying someone else to care, and then expecting them to "just work" is not a effective way to do anything.