Current Windows tablet makers may infer that investing money on Windows 8 tablets is as likely to pay off as the last round. The story there is similar to the iPod natural monopoly -- no one made any money on any of those cheaper-but-not-cheap-enough hard-drive-based portable music players. What is needed is an optimal hardware+software combo, plus a different business model. Following Amazon's lead, it might make sense to sell a Win8 tablet at cost and make the profit on cloud-based subscription services.