I agree, the classic engineers like to work problems with an easily definable end result (so that business types don't tell them what to write).

It's a pity though, there's a huge space of products that are needed but the talent is going into slugging it out in societally useless and relatively low paying niches (such as many of the most talented programmers entering the game industry or social networking or linux kernels). Meanwhile dumbasses are raking in millions with shit like SAP and the like.