In case anyone replies with "well all companies are bad in some way"... scale is also a factor here. Even if Google does the same things as a small family owned business, they have significantly greater ability to inflict harm.

And I'm not sure I buy that all companies are bad. A lot of companies are earnest and customer-focused when they're smaller and desperate for more users. And I've worked at many companies which were bumbling but not really manipulative or malicious.