Ask HN: Tracking website visitor sessions for marketing lead tracking
How do you track and analyze user sessions on your website? What insights are most valuable to your marketing and sales teams?
Most valuable insights for me are the individual visitor journeys (see what a session does, which pages were visited, what actions/tags were triggered, etc.).
I also often use the segments feature + goals to compare conversion rates across different channel (e.g. see conversion rate for Google vs HN visitors).
Sometimes I run A/B tests, on specific hypothesis, depending on where people drop off. What I test the most, is the overall message of the product (changing the messaging also changes the target audience).
Those will give you data and let you build funnels to analyze, etc. the most valuable metrics depend on your product and team (plg and slg motions look at very different metrics)
Hope this helps.
Do you follow the inbound-led outbound approach suggested by RB2B - reason why I'm asking is we did a powerful integration with RB2B + Zipy - to get linkedins/emails of website visitors into slack, and also map them with the visitor user sessions. Been one of the greatest integrations till date - immense insights.