Why not? Isn't efficiency and profitability fundamentally an engineering problem? Design a product to be as profitable as possible, understanding which items to focus on, and which corners to cut?
The reasons disciplines like marketing and sales exist and also why processes like product discovery exist is that if we would leave product development to engineers, we’d get super efficient machines and software that are really elegant but don’t necessarily solve the problems customers have, are way too expensive to build and are not being sold.
IMO too much is lost in this translation step and you end up often with engineers not understanding why the product they're building actually needs to be the way it does, and then a product person chasing them in circles and telling them absolutely everything except what the business problem actually is.