One can buy flowers, pay a cute kid to surprise a lady with them and point at you for a 100 bucks irl, and there's still enough for a drink or two. Hell, 100 bucks is enough for 1 more & refined attempt.
- having fun,
- needs,
- desire to gratify received interest,
- desire to return the favor of raising ones attractiveness,
- desire to reward a diverse range of behaviors (some hard-coded into genes as well!)
CAN & often will override anything "fitness", and much more often than not, not only temporary!