Most men fundamentally misunderstand women's incentives. They present what they think women will find attractive, but from a male perspective, which often misses the mark entirely. I could elaborate for hours on the issues I see in these profiles. Now, whenever I hear a guy claim "dating apps suck, they're a scam," I don't entirely disagree — dating apps are indeed flawed — but I'm immediately curious to see his actual profile.
There's a significant missed opportunity in these apps: they could teach and guide men to build their best profiles, select and eliminate pictures, and suggest concrete improvements. It might sound extreme, but even basic A/B testing can dramatically increase your number of matches, the majority of men will just create their profile in 2 minutes, never touch it again, and wonder why they don't have dozens of girls throwing themselves at yet another guy taking a selfie in his bathroom.