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There is likely something be said about marketing yourself in a unique way when competition is fierce, which a degree might have served at one point in history when virtually nobody had them, but everyone and their bother has a degree these days. That's not interesting. That doesn’t make you stand out. If you are going to spend $200,000, a billboard is likely to yield better job prospects.

The amount of work available - number of labour positions - is also in proportion to how many people there are. More people means more jobs, as well as more people looking for work.

Broadly speaking, if you say double population of country, you double size of economy. Everyone is generally better off, because there are efficiency gains, but amount of work per person is we can say remains in some sense of proportion.

McDonald's is hiring though