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That sounds like a B2C venture. Show biz or otherwise everyone’s hoping to hit something no matter how off the wall it may be. Kincaid wasn’t a big fan of the style of paintings he did but in his own words it paid the bills and made him well off so he continued doing it.

By design. An element of randomness in the reward drives creators to put more and more content into the Skinner box.

I could say the same for anyone working in marketing, some ads where we put a lot of effort just bomb, while other works. If your line of work has something to do with an algorithm or black box, it's the cost of doing business in that line.

I don't think it is comparable psychologically. Marketing people still get paid their salary if a campaign goes poorly. Youtubers might not be able to make rent if the algo screws them.