Not it's biggest problem and before you think it's lack of killer app I would say it's form factor. Get that right and people wearing it more often and naturally the applications will come. Yea Meta onto this now with Rayban tie-up
(I will say I use the double-loop strap instead of the adjustable head-band you see in the ads all the time. The top loop seems to take enough weight off of your cheeks where it's comfortable enough for all-day wear)