The idea of tensors as "a matrix of numbers" or the example of a cube with vectors on every face never clicked for me. It was this (NASA paper)[https://www.grc.nasa.gov/www/k-12/Numbers/Math/documents/Ten...] what finally brought me clarity. The main idea, as others already commented, is that a tensor or rank n is a function that can be applied up to n vector, reducing its rank by one for each vector it consumes.