People say this a lot about Google, but I'm pretty sure this is true for every big company.
Over time, the value given to maintenance and smooth operations decreased in reviews, esp for 'non core' services, which inevitably led to engineers doing the rational thing and prioritizing launching features, getting credit and moving on before they got saddled with pesky things like maintenance.
This also had the unintended consequence of politicizing work assignments quite a bit with more savvy political operators getting the most opportunities to launch featu ... er 'deliver impact'.