Thanks for adding the mathematical definition!
You might be interested to know that the first definition of "exponential" is "of or relating to an exponent". The second definition is, as you say, "involving a variable in an exponent". https://www.merriam-webster.com/dictionary/exponential
As this is an internet forum and not a rigorous mathematical setting, I assert that my use of "exponential" is correct in context and to claim otherwise is incorrect. :)