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I don't know if Windows 8 is good or bad, but I do know the perception of it is bad. Perception is reality. If Microsoft doesn't get control of Windows 8 image ASAP then it's going to bomb.

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I remember Microsoft being called a "perception engine" by my boss around 1998.

When was the last time Microsoft had control of the image of any of its products?

The difference this time is that many of the bad reviews are coming from historically pro-Windows sources.

It's been a long time, but now there is more viable competition as well as less need to upgrade from older versions.

I think Microsoft would be far better off doing more frequent OS updates with smaller changes.

This is clearly a result of pressure from investors. Osx,iOS/android and chrome/*nix are all rapidly advancing.

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