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Your global model approach from Uber is clever. Have you considered how to communicate this benefit to smaller merchants who might be skeptical about having enough data?

I'm curious about the personalization aspect. How do you plan to balance the potential uplift with the risk of customer backlash if they feel manipulated?

The 1% commission seems steep for smaller merchants. Have you considered a tiered pricing model based on revenue or order volume?

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We probably haven't done a great job communicating this to smaller merchants yet.

Re personalization - We'd plan to make it an optional field for merchants to use, so if they are worried they don't necessarily need to enable personalization. But I personally think a fair bit can be explained with on-site copy like "flash sale".

The 1% was meant to already bake in some flexibility for smaller merchants haha. But if we get that feedback we might consider more of a tiered model.

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