Microsoft has been doing a lot in recent years to make people care, including (but not limited to) pop-ups near EOL that throw a scare into people.[0]
[0]: https://support.microsoft.com/en-us/topic/you-received-a-not...
If you spend a lot of time in tech circles, it's easy to get the impression that literally no one really thinks like this. A lot of us may think Windows 11 is mostly just a reskin with some integrated AI bloat that can be mostly replaced with just a bookmark to ChatGPT, but you would have a real hard time explaining that to an average non-techie. These decisions have significant effects on the choices average people make, and you can't just ignore it and assume everyone knows better
Considering there are around twice as many Linux desktop users as Windows 7 (according to Statcounter global stats), I would hardly call it a lot of people