Interestingly, in the very first iteration of home video cassette rentals, the tapes could not be rewound at home:
> These rental cassettes were red, approximately 7 inches (180 mm) high by 6.5 inches (170 mm) wide by 1.5 inches (38 mm) deep (however used the same videotape used today) and could not be rewound by a home Cartrivision recorder. Rather, they were rewound by a special machine upon their return to the retailer.