- If they use open source code in their commercial products, then they care about the ability to freely use the code without legal consequences.
- If they develop open source product, then they care about increasing the adoption rate of the product.
In both cases truly open source licences such as Apache2, BSD and MIT, work the best. Copyleft licences with some arbitrary restrictions on code use prevent from wide adoption of the licensed project.
There is only a single well-known exception - Linux kernel with GPL v2 license. Commercial companies have to figure out how to use Linux kernel in their commercial products because there is no good alternative.