Hacker News Reader

Really surprised by the really clashing tones of their website (Apple, consumer, colors): http://www.microsoft.com/surface/en/us/default.aspx

And that minute long video, which screams Dudes, Droids, and ferrofluids: http://www.youtube.com/watch?v=dpzu3HM2CIo&feature=playe...

View on HN

Well, Microsoft's marketing was never really known for consistency, was it? Compare it to this IE9 ad for example: http://www.youtube.com/watch?v=GFE4rkSaKOY. Imagine an average consumer seeing these ads and then he sees this: http://www.youtube.com/watch?v=86LxStLXrf4&feature=relmf....

Which one do you think he will understand? To which can he relate more?

(Btw. I don't say iCloud is good. Microsofts Skydrive on win8 (or whatever they're calling their cloud offerings now, I really don't have an overview anymore) seems quite compelling - but it seems to me like they can't really communicate well enough what it does.)

It's a shame the website had a white background, and the video had a black background. The borderless, chromeless video could have looked awesome if it had the same background color as the webpage itself - it would have merged in nicely.

Instead the video stood out as a black box - it looked a little incongrous just 'stuck there' in the middle of the page.

Reply on news.ycombinator.com