Are you suggesting that OpenAI made a deal that will mean Googs/MS/others will now not be able to license the same content?
Microsoft already has deals with OpenAI and owns a sizable stock, they’re not looking to make ML models.
also Microsoft owns the number 2 search engine no one is blocking Microsoft from scraping their sites else they loose all that traffic from Bing searches. I suspect the same with google thus googles deals are strictly speaking an anti competitive measure and insurance against the law deciding against them