It's actually: you say you want to live in a world where there are no ads, and therefore no ad-supported content. Well, with a little self-restraint you can live in that world right now. What, you don't like that world after all?
"It's not stealing, I'm just freely accessing your paid content"
- users
"Officer, arrest this man! He had the gall to show up at my site and only consume some of the content I tried to shove into his face!"
They can always refuse to serve me anything. That's equally fair.